Muna is the Founder and Managing Director of Baraka. Passionate about travel and tourism but keen on the impacts of the industry, she started Baraka with the drive of minimizing the negative impacts of tourism on the environment and societies through dedicated planning and implementation.

Muna started her career in tourism as the Regional Marketing Manager for the Jordan Tourism Board. She also conducted international research on the negative impacts of tourism on communities in South East Asia, and studied the trickledown effect of tourism on local economies. She was also mentored by Schwab Foundation’s Social Entrepreneur of the Year Dr. Curt Rhodes on social development and integrated development concepts in tourism models.

Muna is passionate about community development through tourism and is considered a contributor on the topic at the annual Ecotourism and Sustainable Tourism Conference. She was also a member of the drafting committee of the Dana +10 declaration for the rights of mobile indigenous communities presented at Rio +20.

Muna holds degrees in Marketing and Communications and is certified by the International Ecotourism Society in Community Based Tourism. Currently she specializes in ecotourism and site development, community based tourism, ecotourism development and destination marketing and has worked with many local and international clients including the World Bank, USAID, and the EU.