Client: Tourism Cares

Project: Baraka supported Tourism Cares in defining and producing the Meaningful Travel Map of Jordan. The Meaningful Travel Map of Jordan is a simple construct: akin to “top 10 places to eat” or sites to see, this is a select list of social impact experiences for travellers that (1) are just special experiences and (2) help the community through a broader charitable program. Baraka identified 12 social enterprises that offer hands-on cultural experiences while benefiting their communities. The launch of the Meaningful Travel Map of Jordan has been commended as a powerful tool to attract tourists to spend their money on experiences, meals and services that generate income for communities that need it. It has been recommended by the New York Times among many other international publications as an example to follow for sustainable tourism.