Client: The Royal Society for the Conservation of Nature
Project: The Aqaba Bird Observatory (ABO) is also one of the Jordan Integrated Ecosystem Management in the Jordan Rift Valley Project. It is protected for its significance of migratory birds and is a group of open ponds at the waste water treatment plant that attract hundreds of thousands of migratory birds every spring and autumn comprised of more than 350 different species. Baraka worked with the Aqaba Bird Observatory to define its potential tourism market segment and clientele, and redesign the experience to meet their needs.