What we've done
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Aqaba Bird Observatory
Client: The Royal Society for the Conservation of Nature
Project: The Aqaba Bird Observatory (ABO) is also one of the Jordan Integrated Ecosystem Management in the Jordan Rift Valley Project. It is protected for its significance of migratory birds and is a group of open ponds at the waste water treatment plant that attract hundreds of thousands of migratory birds every spring and autumn comprised of more than 350 different species….more
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Bird-watching Guide Training Program

Baraka developed and implementing the first in the region specialized and internationally certified bird-watching guide training program. Designed to develop the birdwatching subniche of Ecotourism in Jordan  devised a plan to bring back birdwatching to Jordan as a source of income for tour operators, specialized guides, but most importantly as a conservation tool creating economic value to the preservation of the birds of Jordan.

Baraka received a grant from USAID Jordan Tourism Development Program and fostered partnerships with the Royal Society for the Conservation of Nature and BirdLife International (BLI) to develop this specialized guide training program and obtained international certification from BLI and local certification from the Ministry of Tourism and Antiquities.

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Dead Sea, Humret Main
Client: The Royal Society for the Conservation of Nature
Project: The RSCN under the Jordan Integrated Ecosystem Management in the Jordan Rift Valley Project worked with the Dead Sea Development Company to designate special conservation areas within the Dead Sea master plan.

Product: Baraka consulted with the RSCN and the Dead Sea Development Company to establish adventure and ecotourism products within the zoning plans of the Dead Sea area. Baraka designed tourism concepts that can generate revenue to finance conservation efforts.

  • Dead Sea Ecotourism Plan
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Feynan Ecolodge, Dana Biosphere Reserve

Client EcoHotelsFounded in 2009, EcoHotels is a privately owned company that provides escapes embedded in beautiful natural areas, with a rich local culture, and offering unique memorable experiences. Since its inception the company has taken the responsibility of providing residents and visitors to the Jordan with environmentally and socially responsible retreats.

Community Engagement

Baraka has worked closely with Feynan Ecolodge in its community engagement, empowerment and development efforts. We established a voluntourism product and have received volunteers from Jordan, USA, UK, and Australia that have lived in Feynan, teaching English to adults and children at the lodge and school, teaching girls and their mothers that are not in school in their tents, and monitoring energy consumption to devise plans to minimize the environmental footprint at the lodge.  Baraka also designed a community based tourism product called the “Bedouin Experience” where guests spend a day engaging in local life with activities including goat herding, cooking, tent weaving, traditional eyeliner making, and traditional coffee making. Through this activity, the dying tradition of tent weaving is being passed on to the next generation and new jobs were created for 10 additional families.

Marketing

Baraka was tasked with redesigning Feynan Ecolodge’s website and designing information panels for the reception area at the lodge. Baraka established partnerships with the British Institute, the German-Jordanian University, and the Royal Society for the Conservation of Nature to produce and present a deep insight into the nature, culture, history, and products of the lodge and Dana Biosphere Reserve.  Baraka compiled all the information to create the ‘story of Feynan’ which had multiple layers including fact, folktale, science, and opinions of locals. The unique approach used to creating a platform for the local community to tell their stories was celebrated and acknowledged by the International Ecotourism Society and Baraka was asked to present this approach in two lectures at the International Ecotourism and Sustainable Tourism Conference held in Kenya in 2013. Baraka was also invited to present its innovative approach to cultural preservation through tourism marketing at the University of Florida Eric Friedheim Tourism Institute at the University of Florida in 2014.

Client: EcoHotelsProject: Founded in 2009, EcoHotels is a privately owned company that provides escapes embedded in beautiful natural areas, with a rich local culture, and offering unique memorable experiences. Since its inception the company has taken the responsibility of providing residents and visitors to the Jordan with environmentally and socially responsible retreats that contribute to the conservation of nature.
Feynan Ecolodge is EcoHotels’s first project in Jordan. The company manages and operates the award winning ecolodge and strives to perfect an environmentally sustainable, socially responsible and profitable business model that can be easily replicated at other locations.
Product: Baraka partners with EcoHotels on community engagement and cultural preservation efforts. Through multidisciplinary programs, Baraka brings to light a deeper understanding and knowledge of the local culture and reflects this knowledge into the tourism experience as a means of empowering the local community. Services provided include creating and running a voluntourism program, traveler experience development, and marketing activities. close
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Mediterranean Experience of Eco Tourism
Client: The Royal Society for the Conservation of Nature
Project: The Mediterranean Experience of Ecotourism (MEET) project aims to improve the sustainability and the rationalization in distribution of the tourism sector in the Mediterranean region. In the framework of cross-border cooperation within the European Neighborhood Policy Instrument (ENPI Med), under the strategic line “Promoting the sustainable tourism for the socio-economic development and enhancement of territories”, this strategic project involves 10 countries of the Mediterranean: Italy, France, Spain, Jordan, Lebanon, Egypt, Malta, Cyprus, Greece and Tunisia.

Baraka is currently working with the RSCN on the EU funded Mediterranean Experience of Ecotourism (MEET) to develop an integrated strategy in order to settle an ecotourism development model for the Mediterranean area that boosts a better seasonal distribution of tourism flows, starting from the “European Charter for Sustainable Tourism” approach, through the establishment of a network amongst supply-side stakeholders (Natural Parks). Baraka is creating new products in Ajloun Nature Reserve, Dana and Mujib Biosphere Reserves to deepen the experiences tourists could have in these sites and extend the length of stay to three nights at each reserve. Baraka has been working in collaboration with 20 natural parks across 9 countries in the Mediterranean region to implement this project. Baraka also conducted a training program to partner countries and park managers of the MEET project on the participatory approach to ecotourism planning.

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Shobak: Tourism Master Planning
Client: The Royal Society for the Conservation of Nature
Project: The Jordan Integrated Ecosystem Management in the Jordan Rift Valley Project identified Shobak as a potential protected area along the rift valley. The proposed protected area is 77.4 square kilometers ranging in altitude from 1300 meters above sea level in the Eastern areas to 300 meters above sea level in the Wadi Araba region…more
  • Shobak tourism masterplan
  • Shobak tourism masterplan (5)
  • Shobak tourism masterplan (3)
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Upcycled Playground
Project: As part of its corporate social responsibility (CSR) efforts, Baraka created a playground created from scrap that was upcycled into safe, and creatively designed toys. The playground was installed in Fifa Protected Area to serve the local community as a public space for entertainment.
  • Upcycled Playground (3)
  • Upcycled Playground (2)
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Yarmouk Nature Reserve
Client: The Royal Society for the Conservation of Nature
Project: The establishment of Yarmouk Nature Reserve was part of the Jordan Integrated Ecosystem Management in the Jordan Rift Valley Project. It is located in the northwestern parts of Jordan, at the border with Golan hill with a total area of YNR is 20 km2. It contains two main topographic areas: Mountains which are covered by deciduous oak up to 500 m high above the sea level…. more
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